A web based system to allow business user and non-technical personnel to create, deliver, monitor and manage the responses from email or SMS campaigns.

• Build and administer a unified database of customers and prospects.
• Manage the quality of your customer/prospect data - address cleansing, list management, hardbounce, softbounce.
• Identify, qualify and enrich profiles to deepen customer knowledge and leverage past campaigns.
• Capture customer and prospect information through surveys, competition, viral marketing and referrals.
• Plan, automate and execute email-marketing campaigns.
• Combine with other channels such as direct mail, SMS, MMS, fax, telephone.
• Measure and compare responses to email marketing campaigns and evaluate performance via real-time reporting.
• Offer new value-added services such as personalised alerts and notifications.