We created a broad new media solution for the House of Chi - the leading holistic center in Dubai.

We designed and built a bespoke database driven in-house application that allows them to maintain all their customers information and to profile them according to their interests.

They are able to create and manage marketing lists for a range of campaigns. HTML email newsletters, SMS campaigns and postal campaigns.

They regularly send out HTML email campaigns to over 5000 recipients per month - all bounces and autoresponses are automatically categorised and the necessary actions taken by the system. This reduces workload maintenance and allows them to maintain greater accuracy and list integrity.

Create drafts, resend newsletters and a host of other features such as a spellchecker and dynamic image upload capability are all features of an interface allowing people with no technical knowledge to create and manage sopisticated HTML email campaigns.

Built using Macromedia Flash, the public website also uses Coldfusion to track all the member click throughs from email campaigns. The House of Chi are able to tell which individuals responded to campaigns and what topic interested them.

The House of Chi now uses new media as a intrinsic part of the way they communicate with their clients. Events are often booked out using email alone and members regularly check the site for updates on the latest programs.

To help with their corporate retreat program we created a highly acclaimed video rich multimedia presentation. This was distributed in minidisk format to the board of key organisations, as part of a broader board level presentation.   ..... view the site